Apptix, a provider of hosted Microsoft Exchange email, VoIP phone service, and SharePoint collaboration services for SMBs, has launched the Apptix Partner Program, a multi-tiered channel program that creates new revenue streams and increased average revenue per user (ARPU) opportunities for partners referring and reselling Apptix hosted services.

A new provisioning and management platform enables Apptix to offer channel partners an expanding portfolio of co-branded or white labeled, mission critical services. Apptix supplies a variety of up-front business services to accelerate a reseller's entry into the market including a branded storefront, credit card billing, and branded customer facing billing. End user adoption is simplified through easy-to-use registration and management tools. Resellers can manage their end-user accounts, assign or add new services, and make account changes via Apptix's administrative Web console. In addition, Apptix's Customer Support team provides white-label, Tier 1, 24-7, live technical support.

Apptix's available hosted product suite includes:

-- Microsoft Exchange 2007 email. 
-- Mobile email for a wide variety of devices, such as BlackBerry and iPhone.
-- Web conferencing & secure Instant Messaging (IM) via Microsoft Office Communications Server (OCS) 2007. 
-- Microsoft SharePoint collaboration services.
-- Domain name registration & DNS hosting.
-- Shared Web hosting. 
-- Virtual Private Servers (VPS).

Apptix's Partner Program offers four partnership opportunities: 

-- The Referral Program provides agent commissions on any Apptix purchases made by referral clients. Once a referral client becomes an Apptix customer, the agent receives a commission for any future Apptix purchases made by the client. 
-- For Resellers, Apptix provides a wide-ranging set of co-branded, out-of-the-box hosted services that users can deploy and manage, including white-label customer support provided by Apptix.

-- Power Resellers receive the Reseller tool package, plus enhanced pricing on an expanded array of products to offer -- and resell -- to other resellers.

-- Private Label Partners can extend service offerings with customized, hosted solutions from Apptix, sold under their own brand.